Meet the Executive Team

Belgravia Health and Fitness Executive Team leads a talented and dedicated team of people across its businesses.
Further information on the Executive Team is below.

  • Ian Jensen-Muir

    CEO Belgravia Health and Fitness

    Ian has over 25 years’ experience in running businesses both in Australia and internationally, including ExxonMobil (Mobil Oil Australia) where he managed the retail business, Mobil Quix and its 400 sites. With a wealth of experience in retailing and operations via multi-site locations and working with direct company operations, joint ventures and franchise, Ian’s retail and business experience is significant. Ian commenced with Genesis Health and Fitness in December 2012, expanding the direction to Belgravia Health and Fitness through the introduction of the new franchise offerings Coaching Zone and Ninja Parc.

    Ian’s strength in strategy, mergers and acquisitions, as well as planning has enabled Belgravia Health and Fitness to deliver ongoing success to the business and its franchisees.

  • Simon Groube

    General Manager Operations

    Simon leads a team of operational experts across the Belgravia Health and Fitness Network and has 25 years’ experience in the commercial fitness industry.
    Beginning his career as a personal trainer, Simon first joined Genesis Health and Fitness in 1997, working at its very first club in Ringwood before progressing his career into club management in 2001.
    Simon has since run many successful clubs both within the Genesis Health and Fitness Network and numerous independent clubs and has been a previous owner of two large commercial clubs.
    Since joining Belgravia Health and Fitness five years ago, Simon has worked in multi-site operational management roles, using his extensive sales and operational background to lead the company’s teams.

  • Magdalena Schoeman

    New Business Manager

    Magdalena has a diverse background and wealth of experience in both business and fitness; and has owned multiple companies, including startups, while concurrently studying her MBA.

    The fitness industry is a lifestyle for Magdalena. She began as a successful personal trainer, she was then an award-winning club manager before moving into franchise sales with one of the largest international fitness groups.

    As the Belgravia Health and Fitness New Business Manager, Magdalena uses her expertise to help prospective franchisees achieve their dreams of owning their own successful and profitable fitness business.

  • Heath Graham

    Franchise Support Manager

    Heath has over 10 years’ experience in the fitness industry, spanning multiple roles like operations, sales and sales management, club management and personal training.
    He is highly skilled and passionate in business operations, including overseeing commercial property, leasing and negotiations.

    Heath’s well-rounded experience across company owned, joint-venture and franchising businesses is an invaluable asset in his role of overseeing the Belgravia Health and Fitness Franchise Support Team with the growth and ongoing success of Coaching Zone, Genesis Health and Fitness and Ninja Parc.