Who Are We?
Belgravia Health and Fitness is a fitness franchise company with over 20 years’ experience in creating active, healthy communities.
Its portfolio includes Genesis Health + Fitness, Coaching Zone Group Personal Training and Ninja Parc Indoor Obstacle Course.
Affiliated with JUMP! Swim Schools and BK’s Gym and Swim, Belgravia Health and Fitness supports more than 100 franchise locations across the country.
It also forms part of the Belgravia Group: a private group of health, leisure, tourism, property, finance and technology companies with more than 200 locations and 7,000 employees Australia-wide.
Find Out MoreCommunity Facts
106 Locations
686 Employees
Our Values
- A
Accountable
We do what we say we will
- G
Growth
Grow the business and our people
- I
Innovative
Look for way to innovate in all areas
- L
Leadership
Lead by example, take on new challenges
- I
Integrity
We pride ourselves on strong business integrity
- T
Teamwork
We all succeed together
- Y
You
Attract, develop and challenge our people
Recent News
Celebrating Our Finalists at the 2025 Franchise Industry Awards
Genesis Health + Fitness Unveils New 750sqm Club Model - a Smart, Scalable Step Forward for Franchisees.
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Genesis Health + Fitness Unveils New 750sqm Club Model
Genesis Health + Fitness Unveils New 750sqm Club Model - a Smart, Scalable Step Forward for Franchisees.
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Genesis Health + Fitness Stands Tall for PTS
Genesis Health + Fitness is proud to support Stand Tall for PTS and REDSIX’s 12-Hour Treadmill Challenge.
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Ninja Fever Takes Over Canberra
Ninja Parc Fyshwick, the largest indoor ninja-style obstacle course in the ACT, opened its doors on December 7, 2024 bringing a fresh and thrilling approach to fun for all ages.
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Ian Jensen-Muir on Fitness’ Evolving Franchising Landscape
“At Belgravia Health & Fitness, we’re continuously adapting to meet the demands of these new markets, informed by a strategy that’s both dynamic and forward-thinking.”
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Geoff Lord Awarded 2024 AUSactive Chair’s Award
The prestigious 2024 AUSactive Chair’s Award has been presented to Geoff Lord, Chairman and CEO of Belgravia Group, in recognition of his exceptional contribution to the health, fitness and activiti
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Belgravia Foundation
Established in 2018, the Belgravia Foundation purpose is to connect the community to sports, leisure, recreation and fitness is our mission, and passion. We believe the everyone has the right to access a healthy and active lifestyle.