Genesis Fitness Clubs commenced operations in Ringwood, Victoria in 1997. Since then Genesis has developed into one of Australia’s premier fitness club organisations and recognised as one of Australia’s most profitable fitness club organisations. The business model incorporates a renowned member acquisition system. This combined with the unique Genesis service and retention programs, has made Genesis one of the fastest growing fitness club chains in the country.

Genesis Fitness Clubs have a unique mix of company owned, franchise clubs and joint venture operations all opening under the franchise system. With this unique portfolio it enables Genesis to remain flexible in its approach to acquiring, facilitating and successfully operating clubs of any size and ownership choice.