The prestigious 2024 AUSactive Chair’s Award has been presented to Geoff Lord, Chairman and CEO of Belgravia Group, in recognition of his exceptional contribution to the health, fitness and activities industry. Geoff’s visionary leadership has positioned Belgravia Group at the forefront of wellness initiatives, driving significant advancements in fitness accessibility and community engagement across Australia. 

Belgravia Group, under Geoff’s stewardship, has continually focused on fostering active lifestyles, particularly through the Belgravia Foundation’s initiatives. A standout achievement is the “1 Million Kids Initiative,” aimed at getting one million Australian children actively participating in sports and fitness programs. These groundbreaking initiatives underscore the Belgravia Group’s commitment to creating healthier futures and enabling Australians to thrive physically, mentally, and socially. 

Geoff Lord’s dedication to enhancing the Belgravia network and supporting franchise growth has transformed the organisation while elevating standards across the broader fitness sector. The 2024 AUSactive Chair’s Award not only recognises his remarkable industry impact but also celebrates Geoff’s unwavering commitment to empowering healthier communities. Proudly, Belgravia Group continues to lead efforts in shaping an active, engaged, and inclusive society.