Having spoken at multiple global fitness industry conferences this year, Ian Jensen-Muir, CEO of Belgravia Health & Fitness, shared insights on franchising in a shifting market.

After attending FIBO 2024 in Germany and speaking at Beyond Activ Singapore in June, Jensen-Muir will join a panel on ‘Optimising Investor, Franchisee, and Stakeholder Management’ at Beyond Activ Asia Pacific in Sydney next month – December 2024. He told Australasian Leisure Management, “Reflecting on FIBO and Beyond Activ, I’m inspired by the global momentum in health and fitness.

“FIBO highlighted the latest trends and technologies shaping wellness, while Beyond Activ sparked engaging discussions on franchising and growth strategies.”

In Singapore, he discussed emerging opportunities for franchisors and Belgravia Health & Fitness’s dynamic approach to new markets. 

As featured in Australian Leisure Magazine. Read more Belgravia Health and Fitness’ Ian Jensen-Muir reflects on fitness’ changing franchising landscape – Australasian Leisure Management